Virtual Sheet Music Sees Sales Leap 31 Percent After Implementing VeriSign Secured Seal
SAN FRANCISCO, CA (Marketwire) - RSA CONFERENCE — VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, has helped the world's first online distributor of digital sheet music achieve a 31 percent increase in sales and a 67 percent boost in membership renewals. In a separate test to determine the effectiveness of the deployment of Extended Validation (EV) Secure Sockets Layer (SSL) Certificates from VeriSign, Virtual Sheet Music saw users on EV-enabled browsers complete 13% more transactions, which yielded a staggering 7,440 percent return on its investment in the VeriSign solutions.
Every day, Virtual Sheet Music, Inc. (www.virtualsheetmusic.com) serves more than 20,000 musicians and educators seeking high-quality sheet music for classical works. The company also offers exclusive custom arrangements and music transcriptions for any instrument.
Always committed to addressing the security concerns of its customers, Virtual Sheet Music deployed the VeriSign Secured® Seal in 2006 after suffering a slowdown in sales after posting a competitor's seal.
"We're a small company that's not very well known to a lot of people, and users are often reluctant to provide their credit card numbers over the Internet to a source they don't know and trust," said Fabrizio Ferrari, president and founder of Virtual Sheet Music, Inc. "They need confidence that we have the required technology in place to deliver what they paid for in a secure manner, which VeriSign helps us provide."
After implementing the VeriSign Secured Seal, the company immediately recognized a 31 percent increase in sales and a 67 percent jump in membership renewals.
To further build customer confidence and trust, Ferrari and his team also deployed VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates. VeriSign® EV SSL provides an effective weapon against phishing scams that lure unsuspecting consumers to imposter sites that appear almost identical to genuine Web pages. Identity thieves use these fraudulent pages to capture credit card numbers and other valuable personal information.
When a Web site uses an EV SSL Certificate to identify itself, certain browsers including Internet Explorer 7 (IE7) and the latest beta version of Firefox 3 display easily understood visual cues to provide tangible assurance of a site's authenticity. The address bar turns green, a lock icon appears next to the address, and a new field appears to the right of the URL in the browser. This field contains the name of the organization that owns the site as well as the security provider that issued the certificate, such as VeriSign.
To measure the benefit of implementing VeriSign EV SSL authentication, Virtual Sheet Music examined sales to customers who use IE7 and therefore see the address bar turn green when they commence a purchase and compared them with sales to customers whose browsers lacked that capability. "The IE7 users bought 13 percent more," said Ferrari. "This proved that there is still fear of having a credit card number stolen among our client base, and that the green bar provided the extra measure of confidence needed to overcome it."
For Virtual Sheet Music, the investment in VeriSign Secured Seal and VeriSign EV SSL solutions has paid off handsomely. Based on measured incremental sales, the company reports an ROI of 7,440 percent. To read the case study, visit www.verisign.com/virtualsheetmusic
"VeriSign is the leader, the best known name in transaction security and Web site authenticity," added Ferrari. "I don't know why everyone doesn't use VeriSign."
Individual results may vary. Contact us today to talk about how VeriSign can best address your company's security needs. As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 3,000 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide. In fact, more than 93 percent of the Fortune 500 — and the world's 40 largest banks — rely on some form of VeriSign SSL Certificate to meet their security needs. To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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