Indiaplaza.in Enlists VeriSign to Build Consumer Trust and Confidence
Bangalore, India - 19 November, 2008 - This year, as millions of consumers log on to Indiaplaza.in to shop for the festive season, they can do so with confidence knowing they're shopping on the legitimate Indiaplaza.in Web site. To improve customer trust, Indiaplaza.in, a leading Indian online shopping portal, has implemented Extended Validation (EV) SSL Certificates from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world.
Facilitated by VeriSign's Platinum Partner, Adweb Technologies, Indiaplaza.in becomes India's first shopping portal to join the growing worldwide community of sites using EV SSL to assure their customers of a safe online experience.
Indiaplaza.in has turned to VeriSign for enhanced protection that enables its over a million customers worldwide to see a green address bar - an immediate and visible assurance when shopping on their Web site. The green address bar aims to build trust among consumers that they have reached a Web site whose authenticity has been verified by VeriSign.
"We are focused on providing the most satisfying customer experience in the industry, and VeriSign EV SSL assures our customers that they are shopping on a real Indiaplaza.in Web site and not an impostor site. This assurance protects customers from fraudulent activities like phishing schemes and increases our customers' confidence in transacting with us online," said K Vaitheeswaran, Founder and COO, Indiaplaza.in.
An EV SSL Certificate displays easily understood visual cues in enabled high-security browsers to provide tangible assurance of a site's authenticity. The address bar turns green, a lock icon appears next to the address, and a new field appears to the right of the URL in the high-security browser. This field contains the name of the organization that owns the site, as well as the security provider that issued the certificate, such as VeriSign.
"We are confident that the implementation of VeriSign EV SSL Certificates by Indiaplaza.in will increase festival shopping and set a security benchmark for all serious shopping portals in India," said Apurva Mody, CEO, Adweb Technologies, VeriSign Platinum Partner.
"Winning consumer trust and confidence is vital in today's competitive online environment and security attacks can jeopardize this in an instant," said Shekhar Kirani, Vice President, VeriSign India. "EV SSL protection provides consumers with a visual confirmation that they have reached an authentic Web site. In a vulnerable online environment, this kind of reassurance is invaluable to consumers as well as retailers."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 6,000 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide.1 In fact, over 95 percent of the Fortune 500 and 96 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign. To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
1Includes VeriSign's subsidiaries, affiliates and resellers
Indiaplaza (www.indiaplaza.in), formerly known as Fabmall.com, is the world's largest India-centric online shopping destination with operations across Bangalore, Chennai, Austin and Seattle. It offers the largest catalogue of over 4 million items online and has a reputation for reliable logistics and outstanding customer service. The site is recognized as the largest online bookstore in India. Indiaplaza.in also powers online shopping sites for leading Indian media companies
VeriSign is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com/in/.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign's Extended Validation SSL Certificates and solutions, the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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