Taylor Guitars, Brookstone® and Wine Country Gift Baskets® 'Go Green' This Holiday Season With VeriSign® Extended Validation SSL
MOUNTAIN VIEW, CA (Marketwire) - The tough economy continues to push consumers to stretch their dollars. And when they shop online, they need to know that the money they're spending is going to legitimate merchants — and not look-alike sites set up by fraudsters.
That's why Taylor Guitars, Brookstone®, Wine Country Gift Baskets® and thousands more online merchants are providing consumers with the reassurance that comes with shopping at sites protected by Extended Validation (EV) Secure Sockets Layer (SSL) Certificates from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world.
When a site is protected with an EV SSL Certificate, the latest high-security browsers show prominent visual cues to signal that the site has been authenticated to a higher level. For instance, Internet Explorer 7 and 8 as well as Firefox 3 display a green address bar and a field with the name of the organization that owns the site. Both are instantly recognizable signals to consumers that they have reached a site whose identity has been certified by a recognized SSL Certificate Authority such as VeriSign.
"At Taylor Guitars, we are always looking for innovative and effective ways to protect our online customers," said Matt Major, director of information systems at Taylor Guitars. "During the holiday season, when online fraud is at its peak, we want our consumers to know their information is secure. That's why we deployed a VeriSign EV SSL Certificate. Now, when consumers 'see green' on the TaylorGuitars.com site, they'll know they've reached a safe haven for online commerce."
The stakes are high for consumers and merchants alike. Forrester Research predicts that consumers will spend $44 billion online this shopping season, up 12 percent from last year.(1) With billions of dollars at stake, identity thieves develop increasingly sophisticated look-alike Web pages designed to capture sensitive personal information, including passwords and credit card numbers. The green address bar that signals EV SSL certification is one way merchants can reassure consumers that the site they've reached is genuine.
"Cyber-criminals are out in force this holiday season, and unless merchants are actively protecting shoppers, sensitive personal information could be falling into the wrong hands," said Bob Cortale, vice president of SSL sales for VeriSign. "With VeriSign EV SSL, companies such as Taylor Guitars, Brookstone and Wine Country Gift Baskets are communicating trust and security every time a consumer visits their site. VeriSign is helping these merchants deliver an online shopping experience that every consumer wants: enjoyable, easy and secure."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 6,000 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide.(2) In fact, over 95 percent of the Fortune 500 and 96 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign.(3) To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
- Forrester Research. Oct 22, 2008 Forrester: Economy To Significantly Slow US Online Holiday Sales. http://www.forrester.com/ER/Press/Release/0,1769,1233,00.html
- Includes EV SSL issued by VeriSign and its subsidiaries.
- Includes VeriSign's subsidiaries, affiliates and resellers.
About VeriSign, Inc.
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure services for the networked world. Billions of times each day, VeriSign helps companies and consumers all over the world engage in communications and commerce with confidence. Additional news and information about the company is available at www.verisign.com.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2007 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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