MOUNTAIN VIEW, Calif. – January 11, 2011 – Symantec Corp. (Nasdaq: SYMC) today announced the findings of its 2011 SMB Disaster Preparedness Survey, which measured the attitudes and practices of small- and mid-sized businesses (SMBs) and their customers toward disaster preparedness. The survey findings show that though SMBs are at risk, they are still not making disaster preparedness a priority until they experience a disaster or data loss. The data also reveals that the cost of not being prepared is high, putting an SMB at risk of going out of business. According to the survey, downtime not only costs SMBs several thousands of dollars, it also causes their customers to leave.
"According to the research findings, SMBs still haven't recognized the tremendous impact a disaster can have on their businesses. Despite warnings, it seems like many still think it can't happen to them," said Bernard Laroche, senior director, SMB product marketing, Symantec. "Disasters happen and SMBs cannot afford to risk losing their information or – more importantly – their customers' critical information. Simple planning can enable SMBs to protect their information in the event of a disaster, which in turn will help them build trust with their customers."
The findings show that many SMBs do not understand the importance of disaster preparedness. Half of the respondents do not have a plan in place. Forty-one percent said that it never occurred to them to put together a plan and 40 percent stated that disaster preparedness is not a priority for them.
This lack of preparation is surprising given how many SMBs are at risk. Sixty-five percent of respondents live in regions susceptible to natural disasters. In the past 12 months, the typical SMB experienced 6 computer outages, with the leading causes being cyberattacks, power outages or natural disasters.
The survey revealed that the information that drives most small- and mid-sized businesses is simply not protected. Less than half of SMBs back up their data weekly or more frequently and only 23 percent back up daily. Respondents also reported that a disaster would cause information loss. In fact, forty-four percent of SMBs said they would lose at least 40 percent of their data in the event of a disaster.
According to the survey findings, half of the SMBs that have implemented disaster preparedness plans did so after experiencing an outage and/or data loss. Fifty-two percent put together their plans within the last six months. However, only 28 percent have actually tested their recovery plans, which is a critical component of actually being prepared for a potential disaster.
Disasters can have a significant financial impact on SMBs. The median cost of downtime for an SMB is $12,500 per day. Outages cause customers to leave—54 percent of SMB customer respondents reported they have switched SMB vendors due to unreliable computing systems, a 12 percent increase compared with last year's survey. This downtime can also put them out of business. Also, 44 percent of SMB customers surveyed stated that their SMB vendors have temporarily shut down due to a disaster.
Customers of SMBs also reported considerable effects to their own businesses. When SMBs experience downtime, it costs their customers an average of $10,000 per day. In addition to direct financial costs, 29 percent of the customers surveyed lost "some" or "a lot" of important data as a result of disasters impacting their SMB vendors.
The survey found that 36 percent of SMBs intend to create a disaster preparedness plan in the future. As these and other organizations create plans, Symantec offers the following recommendations:
Symantec's SMB Disaster Preparedness Survey is the result of research conducted in October and November 2010 by Applied Research, which surveyed IT professionals responsible for computers, networks and technology resources at small- and mid-sized businesses. The report was designed to gauge the impact and stage of disaster recovery preparedness, perceptions and practices of small- and mid-sized businesses. The study included more than 1,840 respondents from 23 countries in North America, EMEA (Europe, Middle East and Africa), Asia Pacific and Latin America.
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.
Note to Editors: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at http://www.symantec.com/news. All prices noted are in U.S. dollars and are valid only in the United States.
Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
Forward-looking Statements: Any forward-looking indication of plans for products is preliminary and all future release dates are tentative and are subject to change. Any future release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making purchasing decisions.
TECHNORATI TAGS: Symantec, disaster recovery, disaster preparedness, Veritas, NetBackup, Backup Exec, Backup Exec System Recovery, server management, storage management, storage, high availability, SMB, small- and mid-sized business