Mobile Device Management (MDM) is the first thing many companies think about when attempting to address mobility in the enterprise. However, with the increasing popularity of BYOD, the restrictions of regulated industries, and other challenging mobility use cases, businesses are realizing that the default MDM-centric approach is often insufficient to protect essential business data, or simply impractical to implement on personally owned devices. Mobile Application Management allows the application of specific controls to only the apps and documents that the company has liability for, providing a greater degree of protection and control where it is needed, without having to apply policies to the device as a whole. This new technology is the powerful next wave in mobile management that everyone is talking about. Attend this session to learn more about Symantec’s unique offering and how it ties into a comprehensive solution to address the broadest range of use cases.