hi ron,
%3D means "equal" but it is URL encoded character.
it means (name / value) are just an interpretation done by DLP UI and not original text analyzed by web prevent.
name i svariable name (pi) and value (is the value of this variable).
so you may try to exclude "pi=9digit". (pi\=\d{9}).
If you need, i can perform more test on my plateform. just share with me (in IM if you want) a sample message (removing confidential part if there is any within this message).
Regards