Lincster,
Over the past few months, our Firm has had several dozen infections of a malware program called "Antivirus 2010", with symptoms identical to what you've reported. Malwarebytes is finding and removing "trojan.fakeavalert!gen" also.
We're running Symantec AV Corp. Edition 10.1.4.4000, with a managed server pushing current updates. Often it doesn't catch anything or report a Risk Found for these infected machines.
And we haven't been able to isolate an infection source either. Even after cleaning machines with Re-partitions and re-imaging, end-users who have been infected before, will get infected again almost immediately.
Any luck on your end figuring out where this is coming from?
I'm also curious why both Symantec and Trend Micro have nothing on this virus.