National PTA and LifeLock Forge Partnership to Empower Kids and Teens to Be Safe While Using Digital Technology
Feb. 11, 2014 - National PTA ® and LifeLock, Inc. have partnered to raise awareness about the long-term impact of online activity and encourage students to be good digital citizens. The program is designed to empower students with the knowledge and skills to be safe when using the Internet and mobile technology. The ultimate goal is to teach children and teens to make smart decisions as they engage with others in the digital world. National PTA and LifeLock are kicking off their partnership today in conjunction with Safer Internet Day as designated by ConnectSafely.org.
"Technology is essential for learning, especially in the development of 21st century skills that will help students thrive in their chosen careers. Digital learning also empowers teachers and parents to understand the needs of each student and modify instruction accordingly," said Otha Thornton, National PTA President. "While technology is a powerful tool for teaching and learning, parents are concerned about the risks they see, especially with social media. It is a high priority of National PTA to increase understanding of the implications of online interactions. We are pleased to partner with LifeLock to engage students, families, educators and communities and foster safe, effective use of the Internet and mobile devices."
The campaign spots created by Lowe Campbell Ewald show a wide range of online users, going about their daily lives online. The ads end by stating: "While you do your thing, we'll be here at LifeLock doing our thing - monitoring over a trillion data points, watching out for things your credit card alone can't, and relentlessly protecting your identity."
Through a variety of activities and initiatives, including interactive digital tools and engaging learning kits, National PTA and LifeLock will work together throughout 2014 to raise awareness and increase understanding of smart and effective practices families can use to foster good digital habits among students.
LifeLock president, Hilary Schneider, said, "We want our children to embrace technology to live freely in the digital world, but we also want to introduce the positive online habits that will keep them safe and protect their personal information. PTA has the leadership, infrastructure and expertise to foster these digital dialogues between families, students and teachers in communities across the U.S."
Click here to view an infographic demonstrating how children, teens and families are engaging with technology and digital education.
For more information about Safer Internet Day, visit SaferInternetDay.us.
About National PTA
National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c) (3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.
LifeLock, Inc. (NYSE: LOCK), is a leading provider of proactive identity theft protection services for consumers and fraud and risk solutions for enterprises. LifeLock’s threat detection, proactive identity alerts, and comprehensive remediation services provide peace of mind for consumers amid the growing threat of identity theft. The LifeLock mobile app helps consumers manage their identity and payment cards on the go and enables LifeLock members to receive alerts and services on their digital device. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.