LifeLock Announces Free Privacy Monitoring Service to Give Consumers More Control Over Their Personal Information
Survey Reveals That 86 Percent of Consumers Do Not Want Their Personal Information Sold Online By People-Search Websites and Online-Based Advertising Companies
TEMPE, Ariz. (Oct. 29, 2014) – LifeLock, Inc. (NYSE: LOCK), an industry leader in proactive identity theft protection, today announced a beta-test for its new service, LifeLock Privacy Monitor, which empowers consumers to take back some control of their personal information.
LifeLock Privacy Monitor allows consumers to find and remove or suppress their personally identifiable information, such as name, address, age and known relatives, from selected common people-search websites and Internet-based advertising companies. Removing personal information from these databases can help consumers regain some privacy and make it harder for others to access this personal information or sell it for marketing purposes.
"As people increasingly live their lives online, the amount of data being collected is exploding, and consumers say that they want more control over their identities," said Hilary Schneider, president of LifeLock. "We agree, so we set out to build a free tool that gives consumers better control of their privacy, and ultimately puts one more hurdle in the way of would-be identity thieves."
In addition to announcing LifeLock Privacy Monitor, the company also shared the results of a new survey conducted online by Harris Poll among over 2,000 U.S. adults and commissioned by LifeLock, which reveals that 86 percent of consumers do not want their personal information sold online by people-search websites and online-based advertising companies. The survey also found that 83 percent want to control the availability of their personal information.
Schneider added, "Privacy Monitor fits squarely into LifeLock's philosophy of giving consumers tools to manage their identities conveniently so that they can live freely in an always-connected world."
The company's suite of services includes LifeLock Standard™, LifeLock Advantage™ and LifeLock Ultimate Plus™. The announcement of LifeLock Privacy Monitor follows recent news of product enhancements, including personalized activity alerts on credit card, checking and savings account transactions. In addition, LifeLock Ultimate Plus members can receive activity alerts on their investment accounts.
LifeLock will be sending out the first round of invitations to try out the service within the next few weeks.
Harris Poll Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of LifeLock from October 8-10, 2014 among 2,060 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact the media contact below.
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection services for consumers and fraud and risk solutions for enterprises. LifeLock's threat detection, proactive identity alerts, and comprehensive remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.