IT departments find themselves under enormous pressure to deliver innovative mobile services for the business and its customers, all the while ensuring a secure environment. And the IT professionals are finding that they are not the only source of new ideas for mobile innovation—other parts of the business are increasingly active innovators in this regard.
This report, supported by a survey of 280 executives in Europe, the Middle East and Africa, seeks to ascertain how organisations are going about delivering mobile innovation.
Amid all the evidence of tension between IT and the business, there is a clear recognition from all quarters that delivering genuine mobile innovation requires the active collaboration of both IT and non-IT staff. As one of the interviewees argues, the onus is on IT to make such co-operation happen.