Toyota Tsusho South Pacific Holdings is a subsidiary of Toyota Tsusho Corporation (Japan). It markets and fully supports the Toyota, Yamaha, and Hino brands, as well as other high profile products throughout the South Pacific region. With an administrative Head Office in Brisbane, Australia, its operations are in seven key South Pacific markets. Toyota Tsusho (South Sea) Limited, trading as Asco Motors, operates branches throughout Fiji, Tonga, the Independent state of Samoa, and American Samoa. Toyota Tsusho South Pacific Holdings also trades as Ela Motors in Papua New Guinea, Ela Motors in the Solomon Islands, and Asco Motors in Vanuatu. In the majority of the markets in which the company operates, Toyota Tsusho South Pacific is the automotive market leader.